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Let’s Start Campaign: Anti-Obesity Drive

Jeddah Blog is delighted to introduce the ‘Let’s Start’ campaign to its readers which is an initiative by Tefal and Dr. Soliman Fakeeh Hospital (DSFH), implemented by Tamkeen Sustainability Advisors.


“Let’s Start” is a campaign which aims to spread awareness and change behaviour among children and mothers in order to adopt a healthy lifestyle in Saudi Arabia.

The campaign organizers say:

“Sahsouh, our healthy character, is your friend who cares about your health and will help you eat well and get active. With Sahsouh you’ll find loads of tips, recipes and advice to make a change for life. Join us and let’s start creating a balance. With us you can simply be healthy..”

Free Annual Membership!
By simply joining their page, you will have the chance to win a free annual membership in the Olympia Fitness Centre of Dr. Soliman Fakeeh Hospital. Read on for the competition details:

“Best Healthy Recipe Contest”
The healthy recipe contest is open for all children and their mothers.


Send the recipe you create along with the ingredients and instructions to their email address:

They will receive submissions from 12 October 2011 to 21st December 2011.

How can you win?
They will analyze recipes based on how healthy & appealing they are to kids. 20 semi-finalist will be selected by the DSFH nutritionist for the final stage of the contest.  Selected recipe submitters will be contacted to attend the ceremony along with her child and the dish she sent in. 3 children will taste the prepared dishes and will judge them based on taste and appeal. The 20 semi finalist recipes will be launched on their campaign website.

What can you get?
The winning mother will get a 1 year membership in the Olympia gym at the Dr. Soliman Fakeeh Hospital. The winning child will get a one year membership in the Olympia gym.

Physical fitness at the Olympia Gym.

Weekly Event
In the weekly event, they invite students from different schools each week to engage them in physical activities, Q&As with the Specialist and impart important tips about their nutrition and well-being. Healthy snacks are provided by Tefal.

The session is conducted every Monday in the Olympia gym, and follows this schedule:

11:00am-11:30am Registration & height and weight measurements
11:30am-12:00pm Exercise class (aerobics)
12:00pm-12:30pm Nutritionist and Educators Q&A , interactive talk with students
12:30pm-1:00pm Sample healthy snacks provided by Tefal and take pictures with characters
1:00pm Students leave court

If you would like to register in the weekly event, simply fill in the online form here.

– Sabaa Ali

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