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NobleBirth HypnoBirthing: An Interview with Andy Mayer

HypnoBirthing is a unique method of relaxed, natural childbirth education, enhanced by self-hypnosis techniques. HypnoBirtNoble Birthhing provides the missing link that allows women to use their natural instincts to bring about a safer, easier, more comfortable birthing.

Jeddah Blog spoke to Andy Mayer, Director of NobleBirth, currently living and working in Jeddah about the relatively new HypnoBirthing services available to expecting parents in Jeddah.

JB: Hi Andy! Firstly, how long has HypnoBirthing been practised in Jeddah, and how are classes conducted?

Andy: Hi! HypnoBirthing classes in Saudi Arabia are a new service. The classes are taught either privately in your own home or in groups with other expectant parents in Jeddah when applicable. Occasionally parents fly an educator to their city in the Middle East for private sessions. Recently we worked with a wonderful couple in The Emirates and another in the South of France.

JB: Why do parents opt for HypnoBirthing?

Andy: Parents choose to prepare for the birth of their baby using NobleBirth HypnoBirthing mainly because they have a desire to be in control and not fearful during labour or because their obstetrician has referred them to the course. Many parents would like to minimise drug use in labour so learn techniques to achieve this very wonderful goal. Some women just want to sleep better during pregnancy so the techniques give them that ability. Occasionally women having an elective c- section will attend classes because it prepares them for the surgery.

JB: What is the duration of the HypnoBirthing classes?

Andy: HypnoBirthing classes are usually held over a weekend or across 3 separate sessions held a week apart

JB: What do you think of the pregnancy and birth experience of women here in Saudi Arabia?

Andy: Pregnancy and birth in Saudi can be a great experience especially since many women have a nanny to cook and clean and great private hospitals with amazing obstetric care. Many couples report being able to work with their hospital staff so easily because they were calm, relaxed and knew what to expect.

JB: Many women may be concerned about the word ‘Hypno’ in HypnoBirthing. What does it refer to? Is there any form of hypnotism involved?

Andy: “Hypno” is a part of the course name; however this simply refers to relaxation techniques. The mother is given CD’s to listen to that allow deep relaxation. The CD’s are listened to every day or at night by the mum-to-be in the weeks leading up to the birth.

JB: If someone wishes to go ahead with the classes, when do you recommend that they begin?

Andy: It is recommended that classes begin around 25-32 weeks. However, many women come later in their pregnancy simply because it suits them.

JB: What can expectant mums expect from NobleBirth once they go ahead with the course?

Andy: All mothers are provided with a phone consultation prior to classes, full email and phone support up to their birthing day and a post natal debrief of their birth experience.

NobleBirth provides exceptional manuals, books, DVDs and teaching materials. Doula support can be arranged with a woman who is  familiar with HypnoBirthing for women who are not able to have the father attend classes or the birth.

JB: What are the fees for the classes?

Andy: Classes start from 2,000 SAR for group classes (minimum 2 couples) and 3,800 SAR for private in-home tuition.

JB: How can you be contacted?

Andy: I can be contacted by phone: +9 66 562 768 007, email: or through the website.

What Parents Learn in NobleBirth HypnoBirthing

The Physiology of Labour

How the uterus works – what exactly is a contraction?

Labour hormones

Positive language for pregnancy and birth

The effect of fear or tension in labour

Deep relaxation to assist pregnancy and birth

Getting Ready

Birth partner role

The stages of labour and the signs of labour progression

Light touch massage for relaxation

Releasing negative emotions, fears and limiting thoughts

How to progress labour at home or in hospital

Rapid relaxation techniques and deepening techniques

Breathing techniques for labour and birth

Preparing your body for birthing with massage, toning and nutrition

Birth Preferences

Establishing what you really want for your baby’s birth?

Writing a birth plan

Communicating with medical staff

Labour induction


Onset of Labour

Signs of labour

Cervical dilation

Settling in at the hospital or birth centre

How to remain comfortable and /or stay at home for 1st stage labour

What to do if labour rests or slows

Positions for labour and for allowing baby to be rotated for an easier birth

Birth and bonding

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